We aim to generate an edge and help you achieve great investment performance with a unique research perspective:
Best investments are just like good stories or movies: with three-part story structure, important turning points, intrigue, drama. and surprises
Investors need a dynamic, not only static perspective
Investors need a tool to embrace uncertainty to certain degree as opposed to trying to eliminate it completely
Narrative adds the required “art” part to investing equation: imagination, structure, surprises, emotions, character
Narrative mode of thinking complements analytical one
