We aim to generate an edge and help you achieve great investment performance with a unique research perspective:

Best investments are just like good stories or movies: with three-part story structure, important turning points, intrigue, drama. and surprises

Investors need a dynamic, not only static perspective

Investors need a tool to embrace uncertainty to certain degree as opposed to trying to eliminate it completely

Narrative adds the required “art” part to investing equation: imagination, structure, surprises, emotions, character

Narrative mode of thinking complements analytical one